Guides
Plain-English explanations of SEO basics, website setup and performance, each paired with the free tool that does the job.
Website Launch SEO Checklist: 12 Things to Do Before You Go Live
Before launch, make sure search engines are allowed in, every page has a unique title and description, your sitemap and robots.txt are in place, old addresses redirect, there are no broken links, and the site is fast and secure. The steps below take about an hour for a small site.
Checklists · 6 min read · Updated 1 October 2026
- SEO basics
What Is robots.txt? A Beginner's Guide With Examples
Learn what a robots.txt file is, where it goes, how its rules work, common mistakes to avoid, and how to create one in minutes with a free generator.
5 min read
- SEO basics
How to Write Page Titles and Meta Descriptions That Get Clicks
How to write page titles and meta descriptions: ideal lengths, what to include, common mistakes, and examples. Plus a free generator with a live search preview.
5 min read
- SEO basics
XML Sitemaps Explained: What They Are and How to Create One
What an XML sitemap is, whether you need one, what to include, size limits, and how to create, upload and submit a sitemap to Google, step by step.
5 min read
- SEO basics
301 vs 302 Redirects: Which to Use and How to Check Them
The difference between 301, 302, 307 and 308 redirects, when to use each, why redirect chains hurt, and how to test your redirects with a free checker.
4 min read
- SEO basics
What Is Schema Markup? JSON-LD Structured Data for Beginners
Schema markup explained: what structured data is, why JSON-LD is the preferred format, which types to use, and how to add and test it on your site.
5 min read
- Performance
How to Compress Images for the Web Without Losing Quality
How to make images smaller for faster pages: pick the right format, resize, choose a quality setting, and use WebP. Includes a free in-browser image compressor.
5 min read