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Product feeds and AI shopping

Get your products recommended by AI shopping assistants.

The short answer

AI shopping assistants recommend products using structured product data: titles, descriptions, GTINs, prices, availability and images. For many shops that data comes from the product feed (such as in Google Merchant Center), not the product page.

Why it matters

Analysts report that AI shopping surfaces draw heavily on feed data. Treat the specific percentages circulating online with caution, as they come from vendors, but the direction is consistent.

Accurate GTINs, correct prices and up-to-date stock let assistants match your product to a detailed question and avoid recommending something unavailable.

Agentic checkout protocols are being built on top of feeds, which makes clean data more valuable over time.

Tools in this category

Coming soon

  • GTIN Validator

    Soon

    Checks UPC, EAN and ISBN numbers for the correct check digit.

  • Product Feed Validator

    Soon

    Tests a feed file for missing or invalid attributes.

  • Product Title Optimizer

    Soon

    Suggests clearer, more specific product titles.

  • Product Schema Checker

    Soon

    Checks product markup on a page for missing fields.

  • Feed Attribute Completeness Score

    Soon

    Scores how complete each product's data is.

  • Shopping Feed Generator

    Soon

    Turns a spreadsheet into a feed file in the right format.

  • AI Shopping Visibility Preview

    Soon

    Shows how an assistant might describe your product.

  • Price and Availability Markup Tester

    Soon

    Checks that markup matches the price shown on the page.

  • Merchant Listing Eligibility Checker

    Soon

    Shows whether a product page meets merchant listing rules.

  • AI Product Description Generator

    Soon

    Drafts a first product description from key facts.

These are planned ideas. Names and order may change.

What to do today

  1. 1

    Give every product a clear, specific title and a full description.

  2. 2

    Provide the GTIN (barcode number) where the product has one.

  3. 3

    Keep price and availability accurate and up to date in both feed and page markup.

  4. 4

    Add Product markup with the Schema Markup Generator.

  5. 5

    Check your feed for errors in your merchant account regularly.

Frequently asked questions

What is a GTIN?

A Global Trade Item Number is the number under a product's barcode, such as a UPC or EAN. Shopping systems use it to recognise the exact product.

Do I need a Merchant Center account?

Not to have a website, but it is the main route into Google's shopping surfaces, and many AI shopping tools rely on similar product data.

Is this only for big stores?

No. Small shops benefit most from clean, complete product data, because they cannot outspend larger competitors.

Sources and further reading

Some figures in these sources come from vendor and industry studies and may change. Read the originals before relying on them.

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